We help clients share their story

How, you ask?

SEO + Content Strategy

 Not sure how to get your organization on the first page of Google? Struggling to develop a content plan that will showcase the amazing work your organization does, day-in-and-day-out? We can help with that. 

You may need this if:
  • You have a blog but don't know how to best utilize it
  • You don't know the first thing about SEO
  • You've got an SEO strategy, but are stuck on page 2 (or 10) of Google's SERPs 
  • What are SERPs?

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SEO + Content Strategy

The Bronze Package

$5,000+

  • Website Audit
  • Technical Analysis
  • Keyword Ranking Assessment
  • Keyword Research for 5-10 Categories

The Silver Package

$7,500+

  • Website Audit
  • Technical Analysis
  • Keyword Ranking Assessment
  • Competitor Research & Analysis
  • On-Page Website Optimization
  • Executive Summary Reporting

The Gold Package

$10,000+

  • Website Audit
  • Technical Analysis
  • Keyword Ranking Assessment
  • Keyword Research for Up to 30 Categories
  • Competitor Research & Analysis
  • On-Page Website Optimization
  • Advanced Reporting
  • Backlinking Analysis & Strategy
  • 12-Month Strategic Content Plan
  • Ongoing Support Services

Website Redesign Services

Everyone wants a prettier website, but beauty is only part of the equation. As a full-service team of strategists, designers, and developers we think about your website holistically considering everything from branding and imagery to user experience and technical buildout.

You may need this if:
  • You have a website, but you don't feel it represents your brand well
  • Your website is frequently breaking 
  • There's only one member of your team who knows how to make updates to the website (hello bottlenecks)

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Website Redesign

The Silver Package

$15,000+

  • Site Architecture
  • Design Strategy
  • SEO Analysis
  • Copywriting & Messaging
  • UX Design
  • Small Nonprofit or Individual Program Plan

The Gold Package

$25,000

  • Site Architecture
  • Design Strategy
  • SEO Analysis
  • Copywriting & Messaging
  • UX Design
  • Technical Development
  • Medium Nonprofit

The Platinum Package

$45,000+

  • Site Architecture
  • Design Strategy
  • SEO Analysis
  • Copywriting & Messaging
  • UX Design
  • Technical Development
  • Large Nonprofit 

Concepting + Creation of Monthly Sustainer Programs

Ah yes, the elusive gold standard of sustainable MRR.  We regularly work with organizations to conceptualize and create unique monthly sustainer programs that seamlessly fit into their brand identity.  

You may need this if:
  • You have a legacy monthly donor program that needs new life breathed into it
  • You have monthly donors, but no dedicated community for them to engage with
  • You've heard about the beautiful thing that is "monthly sustainers" but have yet to figure out what that looks like for your organization

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Monthly Sustainer Programs

The Silver Package

$10,000+

  • Program Concepting
  • Program Design
  • Program Naming
  • Program Go-to-Market Strategy

The Gold Package

$25,000+

  • Program Concepting
  • Program Design
  • Program Naming
  • Program Go-to-Market Strategy
  • Program Marketing

Brand Identity Audits

  You want to capture a prospective donor's attention and stand out among the rest? You need to understand your unique value propositions (UVPs), ideal personas, and brand positioning among your competition. 

Overwhelming? Understandable. Let us help - we do this all the time! 

You may need this if:
  • You feel like your organization is getting lost in a sea of other orgs all fighting to make a difference
  • Your internal stakeholders lack clarity about the organization's mission, vision, and purpose
  • You need to update your style guide, logos, brand assets, and key messaging points

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Brand Identity Audits

The Silver Package

$10,000+

  • Brand Messaging
  • Style Guide Development
  • Brand Asset Development
  • Copywriting

The Gold Package

$15,000+

  • Brand Messaging
  • Style Guide Development
  • Stakeholders Survey 
  • Brand Asset Development
  • Premium Copywriting
  • Brand Voice and Tone Development
  • Positioning Research & Recommendations
  • Competitor Research & Analysis

Video Production Services

 As a full-service video production team, we're here to make sure you're telling the best stories, that spread your mission, and make a significant impact on your fundraising goals. 

You may need this if:
  • You want to incorporate video into your social media, content, or fundraising campaigns
  • You need a killer brand identity video to serve as a top-funnel asset that will attract and engage new constituents
  • You want to spice up your Giving Tuesday or End of Year Giving campaigns this year

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Video Production Services

The Bronze Package

$5,000+

  • Animated Explainer Video (:60-:90)
  • Social Media Teaser Videos
  • Program Highlight Video (:60-:90)
  • Storyboarding, Scripting, and Production

The Silver Package

$7,500

  • Animated Explainer Video (1.5-3 minutes)
  • Social Media Strategy & Production
  • Program Highlight Video (2-3 minutes)
  • Storyboarding, Scripting, and Production
  • Promotional Video Strategy

The Gold Package

$10,000+

  • Live Action Video Shoots
  • Storyboarding, Scripting, and Production
  • Donor + Constituent Profile Videos
  • Promotional Video Strategy

Google Ads Grant Management (and YouTube Grant Management)

In addition to paid social media and digital advertising campaigns, we specialize in helping our clients strategically maximize their Google Ads Grant money,  focused on generating meaningful conversions (real people…not unidentifiable clicks). 

You may need this if:
  • You're on the Google Ads Grant, but you're not sure how to best set up or optimize your campaigns
  • You've heard of the Google Ads Grant but haven't prioritized using this tool (you should change this now—it's free money!) 
  • You don't have time to manage (let alone regularly optimize) your grant

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Google Ads Grant Management

The Bronze Package

$5,000

  • Campaign Consulting
  • Target Audience Profiling & Buildout
  • Ad Copywriting & Design
  • 1-2 Search and/or Display Ads per Month

The Silver Package

$7,500

  • Campaign Consulting
  • Target Audience Profiling & Buildout
  • Ad Copywriting & Design
  • 2-3 Search and/or Display Ads per Month

The Gold Package

$10,000

  • Campaign Consulting
  • Target Audience Profiling & Buildout
  • Ad Copywriting & Design
  • 4-5 Search and/or Display Ads per Month

Hubspot Onboarding and Implementation Services 

Novus is a HubSpot Partner Platinum Agency that exclusively serves nonprofits. This means we live and breathe executing successful inbound marketing strategies for organizations of all shapes, sizes, and contexts using the power of the HubSpot platform. 

We also consult on what tech stack is going to best suit your organization's needs, and trust us—we've worked with a lot of service providers! 

You may need this if:
  • You don't have a comprehensive CRM (or your current CRM makes you want to put your head through a wall)
  • You regularly send emails, place ads, and write blog posts—but have no idea what the ROI is on any of your efforts (hint: you need sophisticated marketing automation to make smarter, more strategic choices)

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HubSpot

The Bronze Package

$5,000

  • HubSpot Portal Audit
  • HubSpot Onboarding Services
  • Workflow Buildout
  • Chatbot Development

The Silver Package

$7,500

  • HubSpot Portal Audit
  • HubSpot Onboarding Services
  • Workflow Buildout
  • Chatbot Development
  • Enterprise HubSpot Tools Training
  • Email & Landing Page Template Design
  • Constituent Pipeline Buildout
  • Custom Reporting

The Gold Package

$10,000+

  • HubSpot Portal Audit
  • HubSpot Onboarding Services
  • Workflow Buildout
  • Chatbot Development
  • Enterprise HubSpot Tools Training
  • Email & Landing Page Template Design
  • Constituent Pipeline Buildout
  • Custom Reporting
  • Premium HubSpot Consulting Services
  • Premium HubSpot Operations Services

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Tell Your Story with Novus.

Schedule a call with one of our brand strategists by completing the form below.